Asfa Tul-Samia

Asfa Tul-Samia has worked in the field of product operations and digital marketing since 2016. At Sastaticket.pk, their roles included Product Ops Analyst and Digital Marketing Analyst. As Product Ops Analyst, they were responsible for analyzing product issues at the frontend, managing hotel inventory at the backend, handling customer queries, managing hotel reservations, managing hotel payments, and making contracts between the company and domestic hotels. As Digital Marketing Analyst, their responsibilities included managing social media accounts, collecting data and researching for campaigns, creating brand awareness on social media, analyzing traffic and page performance, planning and scheduling the posting calendar, creating and running branded campaigns and contests on social media, keyword research, creating meta tags and managing SEO content for hotels, maintaining data of Google Analytics, and improving user engagement by updating older content and adding powerful calls to action. In 2016, they also worked as a Customer Service Representative at Pakistan International Airlines.

Asfa Tul-Samia's education history includes attending Premier Govt Girls College from 2008 to 2010 and studying Business/Commerce, General. Asfa then attended Royal Academy from 1995 to 2007 and studied Computer Science. Most recently, they have been attending Karachi University since 2011 and is working towards a Bachelor of Commerce - BCom in Business/Commerce, General.