Francesco Fiorencis

Francesco F. is an accomplished Country Manager IT - Media Team Leader (e-commerce) with extensive experience in digital media and e-commerce, currently serving at Centerfield since January 2022 and at Savoo since November 2013. In these roles, Francesco F. has overseen media buying and planning across various European markets, leading cross-functional teams in developing comprehensive media strategies aligned with company goals. Key achievements include enhancing paid search campaigns, implementing data-driven marketing automation, and maximizing ad placements for the Italian market. Francesco F. has also demonstrated strong leadership in mentoring international teams while driving significant improvements in sales performance and online visibility through analytics and tailored marketing approaches. Educational background includes a Bachelor's Degree in Economics, focusing on International Trade and Financial Markets from Università degli Studi di Trieste, supplemented by studies at IPAG Business School.