Tom Lorenzo

Tom Lorenzo is a seasoned digital strategist and content expert with extensive experience in lifestyle and tech brand marketing. Currently serving as Vice President at M Booth since February 2016, Tom has successfully led innovative digital campaigns, including award-winning initiatives for The Macallan. Notable accomplishments include the global digital launch of a new distillery and the creation of interactive digital experiences such as the first whisky chatbot and a virtual reality campaign. Prior roles include editor for NetsDaily.com and feature writer for SB Nation, alongside previous positions in digital media strategy at companies like Deep Focus and Taylor. Tom holds a BS in Marketing from Marist College and has studied Creative Writing at Columbia University.