Sarah Yassien

Sarah Yassien has held the position of Head of Corporate Strategy at SBS, which includes the functions of Corporate Strategy, Audience Data and Insights, and Digital Transformation, and more recently became SBS’s Director of Corporate Strategy. Prior to that, Sarah was the Head of Digital Transformation and Product Strategy at SBS, having joined the organisation in 2017, driving the transformation of its digital services to deliver a deeper audience connection with SBS’s distinctive programs and content.

Sarah has led strategic business transformation for organisations in Australia and the UK. Previous roles include senior positions with the BBC, International Secretariat of Amnesty International and Westpac Group. Sarah holds a Bachelor of Business from the University of Technology Sydney and a Master of International Studies from the University of Sydney.