Lilian Merckx

Lilian Merckx has a diverse work experience spanning over several years. Lilian currently holds the position of Director of Product at Scabal since June 2018. Prior to this, from 2009 to 2018, they were responsible for product development and design at Acon Spa, where they supervised the collection's development process and monitored market demand and trends.

From 2007 to 2009, at Rubra srl - Datch, Lilian served as the Merchandising Manager, redefining product and merchandising strategies for different brands, including Datch, Puebla, and Ninelives. Here, they successfully introduced a denim collection and created distinctive products for each brand, building a strong brand identity recognized by the market.

At VF Corporation, from 1996 to 2007, Lilian was the Merchandising Manager, providing localized understanding of the regional market strategy and gathering information about market trends, competitor landscapes, and product opportunities. Lilian also set up line plans aligned with financial and sales targets to drive profitable growth.

Their earlier work experience includes roles as an International Buyer at Frette SpA. from 1992 to 1996, a Responsible Product Development in the Far East at PM Group SpA from 1990 to 1992, a Quality Assurance & Sourcing Executive at Esprit from 1987 to 1990, and a Quality Assurance position at Inwear Italy from 1986 to 1987.

Lilian Merckx attended the Modevak school Haarlem from 1982 to 1985, specializing in Commerce & Marketing. In 1985, they briefly enrolled at the Università per Stranieri di Perugia, although no degree was obtained during this time.