Dr. Ralph Wirth

Dr. Ralph Wirth currently serves as Vice President of Data Science Solutions at Schaeffler since August 2018, where responsibilities include integrating various departments to establish a comprehensive innovation division focused on data and AI-driven IT solutions. Previously, Dr. Wirth held multiple leadership roles at GfK, including Vice President of Technology for Sales Effectiveness and Global Head of Science & Technology at SUPERCRUNCH by GfK, where foundational work was conducted to develop high-end Marketing Analytics units. Dr. Wirth also led the GfK Data Lab and directed innovation management efforts for the Consumer Experiences sector. Dr. Wirth holds a PhD in Statistics and Econometrics from FAU Erlangen-Nürnberg, complemented by a Diplom-Kaufmann in Marketing, Statistics, and Information Systems from the same institution.