Piet Zweegers

Piet Zweegers is a seasoned professional with a strong background in search engine marketing and consultancy. As the Managing Partner of Scherp Online since July 2012, Piet emphasizes results-driven strategies. Previously at Philips from March 2014 to September 2018, Piet held multiple roles including Subject Matter Expert in SEO/SEA and Global B2C Search Manager, focusing on international SEO and content optimization. Prior consultancy work includes founding Zweegers Consultancy, which specialized in affiliate marketing and conversion optimization. Piet's academic credentials include a Master of Science in Strategic Management and a Bachelor of Science in International Business from Tilburg University, complemented by education in International Business at Gannon University.