Shera Serna

Shera Serna has over 28 years of experience in various roles within the advertising and marketing industry. Shera started their career as an Associate Media Director at Wilson-Macan Advertising, Inc in 1993, where they planned and purchased media buys for clients and audited media performance. Shera later became a Media Director at the same company, where they coordinated media buying and supervised accounts in multiple markets.

In 2007, Shera joined Doner as a Media Supervisor, where they developed and implemented media campaigns for accounts such as Mazda North America Operations and Black & Decker, with advertising budgets exceeding $70M. Shera also led marketing teams and provided client reports that measured ROI.

From 2019 to 2020, Shera worked as an eCommerce Marketing professional at Jobe's Company. In this role, they delivered digital product content, managed product performance, and worked on marketing solutions for website content and advertising.

Currently, Shera is working as an eCommerce Channel Manager at Schumacher Electric Corporation starting from 2021.

Shera Serna attended The University of Texas at Austin where they pursued a BS degree in Advertising. Shera graduated with honors, receiving a Cum Laude distinction. Shera'sfield of study was focused on Advertising within the School of Communication. s