Jennifer Yoo

Sr. Manager, Brand Strategy & Global Brand Activation at Schwan’s Company

Jennifer Yoo currently serves as Sr. Manager of Brand Strategy & Global Brand Activation at Schwan's Company since January 2023, and has held the position of Senior Marketing Manager of Communications at CJ Foods since July 2016. In their role at CJ Foods, Jennifer develops go-to-market and advertising strategies for Bibigo and Annie Chun’s brands, oversees a $10 million advertising budget, and leads the launch of the company’s first direct-to-consumer site. Previous experience includes working as Connection Planning Manager at interTrend Communications, where Jennifer managed digital and social campaigns, and as Marketing and Special Event Manager for KoreAm Journal/Audrey Magazine, planning high-profile events. Jennifer Yoo holds a B.A. in Psychology from UCLA.

Links