Brad Peters

Brad Peters has a diverse and extensive work experience in the field of analytics and business intelligence. Brad is currently the CEO of Scoop Analytics, Inc. since April 2021. Prior to that, Brad worked at Infor from 2017 to 2019 as the SVP and GM of Analytics and Business Intelligence. In this role, they managed and led various BI, Analytics, and AI products and had full P&L responsibility for an independent business unit under the CEO. Before joining Infor, Brad was the CEO of Birst. Brad founded and built Birst from 2005 to 2017, establishing it as a profitable SaaS BI/Analytics business with leadership in complex use cases. Earlier in their career, Brad worked at Oracle as the Sr. Director of Analytics, managing their BI platform and analytical solutions. Brad also has experience as a Financial Analyst at Morgan Stanley from 1994 to 1996.

Brad Peters has a strong education background in the field of Electrical Engineering and Computer Science. Brad obtained a Bachelor of Science (BS) degree from the University of California, Berkeley from 1988 to 1992. Following this, they pursued a Master of Science (MS) degree in the same field from the same institution, from 1992 to 1994. Looking to further enhance their knowledge, Brad then attended the prestigious Harvard Business School from 1996 to 1998, where they obtained a Master of Business Administration (MBA) degree with a focus on Business Administration and Management.