Tracey Shirtcliff

Tracey Shirtcliff has a diverse work experience in various roles and industries. Tracey is the Founder and CEO of ScopeBetter, an award-winning CPQ platform for professional services businesses. Tracey also served as a Shareholder and Executive Board Member at CommVersion, where they helped convert website marketing leads into tangible business. In addition, they worked at Deltek as the Founder of Traffic LIVE and an Agency Practice Specialist, where they grew the brand and integrated it into key markets. Tracey founded and led Sohnar from startup to successful acquisition by Deltek, creating the award-winning Traffic and Traffic LIVE products. Tracey also has experience as the Head of Marketing at RBS, Managing Director at Content Generators, and Head of Electronic Marketing at Forte Hotels.

Tracey Shirtcliff completed their education at the University of Canterbury, where they pursued a degree in Marketing and Management. Tracey obtained a Master of Commerce (MCom) degree in this field from 1990 to 1995.