Jaime Herrera

Jaime Herrera is a seasoned professional with extensive experience in analytics, marketing, and event coordination. Currently serving as a Senior Analytics Engineering Lead at Further since September 2022, Jaime has previously held roles including Analytics & CRO Specialist at Grupo Promerica, Senior Performance Marketing Manager at Leaf, and Sr. Digital Media Strategist at Amadeus. Notable positions also include Senior Paid Media Strategist at Accenture and Co-Founder of Avalon Game Arena, where responsibilities encompassed market development and campaign design. Jaime's educational background includes multiple degrees from IM Digital Business School, focusing on digital strategies and marketing, complemented by a foundational education at Universidad Americana (CR).