Kelly Wortham

Practice Lead, Optimization at Search Discovery

With a strong background in optimization testing and analytics, Kelly Wortham has held various prominent roles in companies such as ForwardDigital.org, Search Discovery, EY, Dell, and more. With a focus on decision science consulting and training, Wortham is the Founder of Forward Digital, which prioritizes giving back to the community. With experience in managing global teams, analyzing data, and testing forecasts, Wortham has a proven track record of success in improving digital touchpoints and customer experiences. Wortham's expertise also extends to email marketing, emerging channels, and research analysis. With a BA in Communication and extensive experience in teaching and research, Wortham's knowledge and skills are highly valued in the industry.

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