Sydney Densmore

Sydney Densmore has a diverse and extensive work experience in the field of digital marketing.

Starting in 2019, Sydney worked as a Summer Media Relations Tech at the Texas Department of Transportation, where they assisted in social media postings, campaigns, and media relations.

In 2019, Sydney also served as an External/Alumni Relations Intern and Social Media Editor at Texas Tech University Health Sciences Center.

In 2020, Sydney returned to the Texas Department of Transportation as a Summer Media Relations Tech, continuing their previous responsibilities.

That same year, Sydney joined No Time for Social as a Social Media Marketing Intern, where they wrote content for various companies and provided online reputation management assistance. Sydney was later promoted to Digital Content Strategist, creating monthly social media content, assisting with online reputation management, and strategizing Facebook advertisements.

In 2021, Sydney joined Intellibright as an Organic & Paid Social Media Manager. They developed social media strategies for home improvement, roofing, and real estate/wildlife reserve clients. Sydney also collaborated with different teams to streamline digital marketing strategies.

Currently, Sydney works at Search Laboratory as a Paid Social and Programmatic Account Manager. They are responsible for leading paid social and programmatic strategy for B2B tech and finance clients. Sydney primarily uses LinkedIn Campaign Manager for demand generation, lead generation, and pipeline acceleration. They also utilize platforms like Twitter Ads Manager, Meta Ads Manager, and Display and Video 360 for programmatic media buying.

Sydney Densmore attended the College of Media & Communication at Texas Tech University from 2018 to 2021, where they obtained a Bachelor of Arts (BA) degree in Public Relations. In addition to their degree, Sydney has acquired several certifications. They obtained certifications such as LinkedIn Certified Marketing Insider from LinkedIn in November 2022, Hootsuite Platform Certification from Hootsuite in September 2021, Certified Social Media Marketing Specialist from DigitalMarketer in March 2021, Certified Content Marketing Specialist from DigitalMarketer in January 2021, Direct-Response Copywriting Specialist from DigitalMarketer in January 2021, Certified Customer Value Optimization Specialist from DigitalMarketer in December 2020, LinkedIn Content and Creative Design from LinkedIn in November 2022, Meta Certified Media Planning Professional from Meta in June 2022, LinkedIn Marketing Solutions Fundamentals from LinkedIn in February 2022, LinkedIn Marketing Strategy from LinkedIn in February 2022, Campaign Manager 360 Certification Exam from Google in August 2022, Creative Certification Exam from Google in August 2022, Display & Video 360 Certification Exam from Google in August 2022, and Meta Certified Media Planning Professional from Meta in June 2022.