Florian Bacquier

Florian Bacquier has had a diverse range of work experiences in the digital marketing field. Florian started their career at August Media as a Digital Project Manager, where they focused on creating digital marketing content and strategies for clients such as Nintendo, Renault UK, Ligne Roset, and WWF.

After that, Florian joined SYZYGY as an Account Executive, where they specialized in PPC and SEO campaigns for the Avis & Budget Group. Florian later moved up to the role of Account Manager, overseeing the overall PPC performance for the group and managing a team of paid search account executives. Florian also developed a close working relationship with search engines to access relevant betas.

Following their time at SYZYGY, Florian joined OMD EMEA as an E-commerce Associate Director, leading the Apple D2C Online Business across the EMEA region.

Most recently, Florian has been working at Groupe SEB, starting as a Data Marketing Manager for the EMEA region before moving on to become the Media & Digital Manager for EMEA. Florian then took on the role of E-commerce Media & Activation Manager before transitioning to their current position as the Media & E-Activation Performance Lead.

Florian Bacquier completed a Bachelor of Arts (BA) degree in International Business at SKEMA Business School from 2006 to 2008. Florian then earned another Bachelor of Arts (BA) degree in Business Management & Marketing from the University of Westminster from 2008 to 2011. Recently, in 2021, Florian Bacquier enrolled in a program called Data Driven Decision Making at Stanford University. Additionally, Florian Bacquier has obtained certifications such as Bing Ads Accredited Professional from Microsoft, Display Advertising Advanced Qualified from Google, Marin Enterprise Certified Specialist from Marin Software, and Search Advertising Advanced Qualified from Google.