Marcela Grafova

Marcela Grafova is an experienced marketing professional with a strong background in category and trade marketing management. Currently serving as the Head of Category & Trade Marketing Management for Central Europe at Groupe SEB since January 2016, Marcela oversees trade marketing and category management across e-commerce and retail channels. Previous roles include Marketing Lead at Samsung Electronics, where responsibilities encompassed campaign management for consumer electronics, and Marketing Manager at HP, focused on driving demand for printers in the Czech Republic and Slovakia. Marcela’s career began at Compaq Computer and Digital Equipment BCFI AB, where early experiences in channel marketing and education services laid the foundation for future roles. Academic credentials include a degree in Finance and Financial Services from Vysoká škola finanční a správní and additional education from Stredni prumyslova skola dopravni.