Laurence Fontinoy

Laurence Fontinoy is an experienced leader in marketing, entrepreneurship, and digital health, currently serving as the Global Head of Circularity at Decathlon International since January 2023. Laurence has been a Startup Mentor at SeedRocket and IE Business School since 2021 and 2022, respectively. As Co-Founder and CEO of WOOM from September 2015 to December 2022, Laurence raised over €4 million in funding and led the company to serve 2 million registered users across more than 10 countries before its acquisition by Apricity in May 2022. Prior roles include Directora de Marketing at Google and Marketing & Communications Director at eBay Spain, where Laurence built high-performing teams and developed effective marketing strategies. Laurence holds an MBA from IESE Business School and a dual degree in Commercial Engineering from Université catholique de Louvain, complemented by an exchange program at NYU Stern School of Business.