Sandy Kartopawiro

Sandy Kartopawiro is a seasoned professional in digital analytics and product development, currently serving as Co-founder at MetricMavens and SEINō | Email Analytics. Sandy also leads digital analytics at LOAVIES ® OFFICIAL while providing freelance consultancy through Digital Activists, offering expertise in dashboarding and digital analytics implementations. Previous roles include Product Owner and Lead Digital Analyst at Royal Schiphol Group, where responsibilities included managing a campaign development team and establishing a digital analytics strategy. Sandy's extensive experience spans various companies, including comScore, Internet Advantage, and O2mc, with a strong focus on leveraging data to optimize online sales and enhance customer journeys. Proficient in tools such as Google Analytics, Bloomreach CDP, and Python, Sandy combines technical skills with a strategic approach to data-driven decision-making.