Heather Kassu

Heather Kassu is a seasoned marketing professional with extensive experience in growth marketing and user acquisition. Currently serving as Growth Marketing Manager at Self Financial, Inc., since August 2022, Heather leads user acquisition efforts through major platforms such as Apple Search and Google, while overseeing creative production and research for new marketing opportunities. Previously, Heather held roles at CARD.com, where as Social Marketing Specialist, significant improvements in cost-per-acquisition were achieved and a substantial Facebook budget was managed. Heather's career began with positions ranging from Marketing Associate to Data Services Intern, providing a strong foundation in various marketing disciplines. Academic credentials include a Master of Science in Marketing Research and Analysis and a Bachelor's degree in Marketing, both from Texas State University.