Bailen Chen

Bailen Chen currently serves as Head of Ecommerce for China at SELF-PORTRAIT, focusing on online business management, P&L oversight, and channel expansion since September 2023. Previously, Bailen held the position of Operation & Marcom Lead for Luxury Shoe at 得物App, where business strategies were implemented to drive significant growth and enhance the consumer experience. Bailen's career includes roles at Coty, TOMS, VF Corporation, Trendy International Group, and Zenith, demonstrating expertise in ecommerce, marketing, and digital strategy. Notable achievements include launching multiple successful brand collaborations and driving substantial revenue growth across various companies. Bailen holds an education from South China Normal University.