Thea Bichard

Thea Bichard is a seasoned professional in the field of editorial writing and brand content strategy, currently serving as the Brand Voice Senior Editor at Selfridges since January 2017. Responsibilities include co-creating tone of voice strategies, guiding brand messaging across various channels, and developing campaign concepts. Previous roles at Selfridges encompassed Senior Copy Editor and Fashion Editor, where Thea curated the brand's tone and managed fashion content strategy through multiple digital platforms. Additional experience features contributions to notable publications such as Dazed Magazine and Tank Magazine, where Thea received the Fashion Writing Prize in 2018. An educational background includes a BA in History and French from the University of Exeter.