Cooper Deck, MBA, is an accomplished media professional with extensive experience in directing and managing content initiatives within the sports industry. As Media Director at Selkirk Sport since April 2021, Cooper leads a 10-member media team, overseeing content creation, social media strategy, and app development for multiple Selkirk brands. Previously, Cooper served as Owner & Founder of On Deck Media and as General Manager of the Utica Blue Sox, where leadership efforts resulted in operational growth and enhanced brand awareness. An early career included roles as Assistant General Manager and Director of Communications at the Utica Blue Sox, and a Graduate Assistant for Sports Information at Utica University, managing media relations and digital content for athletic programs. Cooper holds a B.A. in Broadcast Journalism from Penn State University and an MBA in Entrepreneurship from Utica University.
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