Ella Binder

Head of Marketing at Sency.

Ella Binder has over 9 years of professional experience. Ella began their career in 2012 as a Brand Manager at Sony, where they were responsible for the development of advertising campaigns, creation and monitoring of the media plan, and management of the budget. Ella also worked on the development of the Sony brand image value and creation of brochures and catalogs. In 2013, they served as an International Strategic Coordinator - Nestl\u00e9 Account at Publicis Conseil and as an Operational Marketing Coordinator at Bouygues Telecom. From 2016 to 2017, they held the position of Country Manager for France at Fiverr. During their time at Wix.com from 2017 to 2022, Ella worked as a Product Marketing Manager, FR Marketing & Brand Specialist, and Creative & Social Media Manager. In their role as Creative & Social Media Manager, they were in charge of content creation, social listening and channels monitoring, promotion, targeting and performances analysis, and the development of a social plan for global marketing campaigns and brand partnerships. Ella was also responsible for the redaction of the blog, promotion of each article, and SEO strategy. Currently, Ella is the Head of Marketing at Sency.

Ella Binder obtained a Bachelor's Degree in Business from the Université du Québec à Montréal in 2011. Ella also obtained a Bachelor's Degree in Business/Commerce, General from the Université Paris Dauphine - PSL between 2007 and 2011. During their time at the Université Paris Dauphine - PSL, they also obtained a Master's Degree in Marketing and Strategy in 2011 and a Master's Degree in Communication et Marketing intégrée (CMI) between 2008 and 2014.

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