Ricardo Cedran

Head Of Growth - USA at Sensedia

Ricardo Cedran has a diverse work experience spanning several roles in companies across various industries. Ricardo started their career in 2010 as a Strategic Planning Director and co-founder at Inspire Ideias Marketing + Comunicação + Digital. From 2013 to 2016, they worked at EF Education First as an Office Manager and Sales Coordinator, and also served as a Group Leader for a cultural exchange program. In 2017, they joined Sensedia as an Account-Based Marketing specialist and later took on roles such as Growth Manager and Head of Growth, managing the growth and demand generation strategies for different regions. Recently, they held the position of Head of Digital Marketing Center of Excellence for LATAM & USA at Sensedia. Overall, Ricardo has demonstrated expertise in marketing, growth strategies, and digital innovation.

Ricardo Cedran's education history is as follows:

- In 1999 to 2001, they attended Escola Técnica Estadual Bento Quirino, where they obtained a technical degree in Eletrotécnica.

- From 2003 to 2006, they pursued a Bachelor's degree in Social Communication at Anhanguera Educacional.

- In 2006, they enrolled in FGV - Fundação Getulio Vargas and completed a Master of Business Administration (MBA) in Marketing, graduating in 2011.

- In 2012, they attended EF Executive Language Institute to study English Language and Literature.

- In 2016, they completed two Master courses at the Ecossistema Inova, specializing in Trends, CoolHunting, and Innovation Management, as well as Design Thinking.

- In 2019, they participated in a Continuing Studies program at Stanford Continuing Studies, focusing on Data-Driven Sales.

In addition, they have obtained various certifications, including "Privacidade e Lei Geral de Proteção de Dados - Módulo I - Básico" from Sensedia in 2020, "ABM Certification: Expert" from Demandbase in 2018, "Inbound" from HubSpot in 2017, "Digital Marketing Specialist" from Internet Innovation in 2016, and "Design Thinking for Innovation - University of Virginia" from Coursera Course Certificates in 2016.

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