Beatriz Arantes Magalhaes

Beatriz Arantes Magalhaes serves as the Global Digital Lead Generation Manager at Sensormatic since December 2019, overseeing various lead generation programs and media strategies such as Google Ads and LinkedIn Ads. Prior to this role, Beatriz held positions at Fonetic as Marketing Manager and Digital Marketing Specialist, and at Estudio OkaDesign as SEM & Social Media Manager, where responsibilities included campaign management and conversion rate optimization. Additional experience encompasses roles at IEBS Business School, Talent Clue, Groupiest Social S.L. as CMO, ZoomRetailLab, n'êventum, and Infojobs.com.br, demonstrating a strong background in inbound marketing, content strategy, and social media management. Beatriz holds a Master's degree in Cultural Management from Universitat de Barcelona and additional qualifications in Social Media Management and Linguistics.