Drew Hoffman

Drew Hoffman currently serves as the VP of Brand Marketing at SentinelOne, where responsibilities include managing brand voice, messaging, positioning, and visual identity to enhance market share in the cybersecurity industry. Prior experience includes a role as Sr. Director, Creative at BlackBerry, overseeing brand integration during the acquisition of Cylance, and holding the position of Creative Director at Cylance, which pioneered the use of AI and Machine Learning in cybersecurity. Drew also founded Hoffman Design Co., focusing on brand identity development, and served as Art Director at both INK and Convergence LLC, where expertise in digital branding and graphic design was cultivated. Drew's educational background includes a Bachelor of Science in Interactive Media Design from The Art Institute of California and coursework at Harvard Business School Online.