James Cherry

James Cherry has extensive experience in the music industry, currently serving as Manager of Product Insights at Sentric Music Group since October 2012, where responsibilities include overseeing live performance claims for artists and sub-publishing partners on a global scale. Previously, James held multiple managerial roles at Sentric, including Manager of Artist Services and Performance & Broadcast Manager. Prior to this, James co-founded Silver Birch Music, focusing on maximizing royalty potential for bands, and served as Marketing Manager at Ditto Music. Early career experience includes working as an Account Executive at Frequency Media, contributing to notable projects such as Duran Duran's album launch. James holds a BA (Hons) in Communication and Media from Bournemouth University.