Catalina Figueroa-Cullen

Content Marketing Manager at Sequoia Living

Catalina Figueroa-Cullen has a diverse work experience spanning various industries. From 2001 to 2003, they worked as a Personal Assistant at RE/MAX MarketPlace. Catalina then transitioned to the role of Advertising Sales Assistant at the Marin Independent Journal from 2003 to 2005.

In 2009, Catalina worked as a Residential Advocate at Rainbow Services, Ltd., providing shelter and counseling services to women and children affected by domestic violence. Catalina also served as an overnight/weekend shift attendant and provided support to client's needs.

From 2010 to 2020, Catalina worked at PRIDE Industries as a Marketing Specialist. Catalina supported both internal and external marketing and communications functions, managed social networking platforms, created content for various channels, and developed press materials. Catalina later took on the role of Marketing Assistant, where they supported all internal and external communications, managed community outreach, and coordinated a corporate volunteer group.

Catalina completed an internship at LAGRANT COMMUNICATIONS in 2010, where they worked on campaigns for various clients and contributed as a writer to the firm's internal newsletter. Catalina also worked as a Hispanic Practice Intern and assisted with research and communications development.

In 2011, Catalina worked as an Administrative Assistant at SimonGlover, providing general administrative support to executives and coordinating company bookkeeping.

In 2019, Catalina joined Eskaton as an Advertising Project Manager. Catalina served as both creative project manager and advertising project manager, collaborating with various teams to manage projects from briefing to completion, purchasing and negotiating print ad space, and optimizing and evolving processes.

Catalina also has experience as a Wedding Officiant at Weddings by Catalina, performing legally ordained wedding ceremonies throughout California and providing translated ceremonies in Spanish.

Currently, they hold the position of Content Marketing Manager at Sequoia Living, starting in 2022. Additionally, they are a Content Marketing Manager at Wisely Wellbeing, where they started in 2022 and is expected to end in 2023.

Catalina Figueroa-Cullen completed their Bachelor of Arts degree in Public Relations - Journalism from California State University, Long Beach, from 2005 to 2010. After a brief hiatus, they pursued further education and obtained a degree in Nonprofit Organizational Management from Folsom Lake College between 2012 and 2014. In September 2021, they obtained a certification in Google Project Management from Coursera.

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