Louis Cisti

Louis Cisti is an accomplished executive with extensive experience in marketing, category management, and business strategy within the eyewear and sports industries. Currently serving as Vice President of Serengeti Eyewear since January 2023, Louis is responsible for overseeing a multi-year business strategy which has achieved a 33% increase in profitability to reach double-digit EBITDA. Previously, as Vice President of Marketing & Category Management at Bollé Brands from April 2018 to December 2022, Louis managed a global marketing budget exceeding €3 million and developed strategies across multiple brand platforms. Louis’s career includes significant roles at Vista Outdoor, Bushnell Performance Optics, Havas Sports & Entertainment, and Prince Tennis, showcasing a track record of driving sales, enhancing marketing initiatives, and fostering brand growth. Louis is currently pursuing an Executive Certificate in Marketing & Digital at HEC Paris.