Daniel Perlaky

Daniel Perlaky is a seasoned professional with extensive experience in user experience, creative direction, and multimedia production. As Vice President of Experience Strategy at Service Direct since November 2016, Daniel has played a pivotal role in building a fast-growing private company within the digital marketing space. Daniel founded Pacifica Studio in April 2006, providing creative direction and marketing services to clients in various industries, including film, media, and nonprofits. Additional roles include ownership of Indirec Records, creative leadership positions at Tylie Ad Solutions and Tugg, Inc., and multimedia production at Arcos Films. Daniel also contributes as a guest lecturer and panelist at notable conferences and universities, sharing expertise in visual communication and marketing. Daniel holds a Bachelor of Journalism in Visual Communication from The University of Texas at Austin.