Ximena Rodriguez Silva

Ximena Rodriguez Silva is a seasoned marketing professional with extensive experience in regional and digital marketing management. Currently serving as Senior Regional Marketing Manager at JAVER since April 2023, Ximena leads marketing teams across multiple Mexican regions and oversees budget management and the creation of comprehensive marketing campaigns. Previous roles include Marketing and Digital Transformation Consultant for small businesses, National Manager Marketing at USANA Health Sciences, and Group Marketing Manager at Plan Seguro. Ximena has a strong background in B2B and B2C marketing, digital communications, eCommerce implementation, and strategic marketing planning, complemented by a Master’s degree in Internet Business from ISDI and a Bachelor’s degree in Graphic Design from Universidad La Salle.