Erik Haugen

Erik Haugen has an extensive work experience in the field of data analytics and marketing. Erik is currently serving as the Vice President of Data & Analytic Services at SG360°, a Segerdahl company since March 2022. Prior to this, Erik was the Principal & Founder of Direct Effects Marketing, LLC, where they offered analytics and direct marketing management services to marketing agencies and printers nationwide. Erik has also worked as the Executive Director of Data/Analytics at Conversion Alliance, where they led a high-performing analytics team and developed marketing strategies for Fortune 1000 organizations.

Before joining Conversion Alliance, Erik served as the Director of Integrated Marketing and Managing Director at the Chicago Tribune Media Group, where they managed the direct marketing services and data analytics division. Erik has also worked as the Director of Integrated Marketing Services and Director of Information Systems at Tribune Direct. In this role, they developed and implemented direct marketing strategies and oversaw marketing for direct mail, email, and e-commerce.

Erik's early career includes positions at Household Finance, where they worked as a Marketing Manager and Senior Product Manager/Marketing Analyst. Erik was responsible for launching direct mail marketing campaigns and generating significant revenue through funded loans. Erik also worked as a Major Account Executive at Claritas, where they consulted with C-level executives on data-driven marketing approaches.

Overall, Erik Haugen has a wealth of experience in data analytics, direct marketing, and strategic marketing. Erik has worked with various organizations and led teams to develop and implement successful marketing strategies.

Erik Haugen completed their education with a Bachelor of Arts degree in Historical Studies from Northwestern University between the years 1987 and 1991. Following this, they pursued further studies at The University of Chicago Booth School of Business from 1996 to 1998, earning an MBA degree with a focus on Marketing and Finance.