Ghita El Khalifi

Ghita El Khalifi is a marketing and customer experience analyst currently working at SGM since July 2022, specializing in strategic research, quantitative and qualitative studies, and project management in digital environments. Previously, Ghita served as a project manager at Le Centre d'apprentissage parallèle, where responsibilities included implementing art therapy workshops and redesigning the website. Prior roles include assistant manager for marketing studies at Boursorama Banque, CRM assistant project manager at Club Med, and marketing operations assistant at Numberly, gaining extensive experience in email marketing and competitive intelligence. Ghita holds a DESS in E-Commerce from HEC Montréal, an MSc in Management from UCL, and a Master's in Marketing and Strategy from Université Paris Dauphine - PSL, among other academic qualifications.