Charlie Frankievich

Charlie Frankievich currently serves as the Sr. Director of Consumer Insights & Analytics at Shake Shack, where responsibilities include capturing and reporting brand and culinary research, customer experience programs, and guest insights to enhance brand success. Previously, Charlie held the role of Director of Consumer Insights & Analytics at Equinox, focusing on performance analysis and strategic recommendations across various business segments, while also creating a framework for member engagement and safety during COVID-19. Experience includes positions at KPMG US as a Manager, conducting performance analytics in the M&A space, and at PwC as a Senior Associate, utilizing data analytics for organizational decision-making. Charlie holds a Bachelor of Science in Business Economics from Lehigh University and attended The London School of Economics for a General Course in Economics.