Mike McGarry

Mike McGarry currently serves as the VP of Brand Marketing at Shake Shack, a position held since April 2021. Prior to this role, Mike was the Group Director of Content and Creative Excellence at The Coca-Cola Company, overseeing major brands such as vitaminwater and Powerade from February 2018 to April 2021. Mike's extensive experience includes senior leadership positions at Fitzgerald & CO as SVP and Business Director, account management roles at VICE Media, Mekanism, Heat, and T.A.G./McCann SF, where significant campaigns for brands like Xbox and EA SPORTS were developed. Mike's career began in product development at Lucasfilm, and educational credentials include a Bachelor's degree in Communication and Media Studies from the University of Arizona.