Keith Tam

Keith Tam serves as Vice Principal and Deputy Academic Director at the Hong Kong Design Institute, overseeing campus services, academic development, and industry collaborations. With a strong foundation in communication design, Tam has held numerous leadership roles, including founding Head of the Department of Communication Design and Director of the Centre for Communication Design. Additional experience includes Principal Lecturer in Communication Design at Shanghai University and past positions at the Hong Kong Polytechnic University, University of Reading, and Emily Carr University of Art and Design. Tam's academic contributions and extensive involvement in design-related initiatives, including membership in the Greater Bay Area Advisory Council at Design Trust, underline a commitment to advancing the field of communication design and typography. Tam holds an MA in Typeface Design and a BDes in Communication Design from the University of Reading and Emily Carr University, respectively.