Craig McPheat

Craig McPheat is an experienced design and product leader currently serving as Head of Experience Design at Shawbrook Bank, where responsibilities include leading a team to create inclusive experiences across products and services. Prior roles encompass Head of Digital at Sainsbury's Bank, Design Consultant at The Leith Agency, and multiple positions at NatWest Group, including Lead Product Manager and Design Research Lead. Additional experience includes overseeing web development at Tesco Bank, working as a freelance design consultant, and contributing to public sector web projects. Craig's expertise spans product design, user experience, accessibility, and digital strategy.