Rizelle “Chi” Malabanan

Rizelle “Chi” Tuazon is an accomplished marketing professional with extensive experience in channel marketing and strategy, currently serving as Channel Marketing and Strategy Manager at Samsung Electronics since June 2024. Prior roles include Category Marketing Manager at Shell Pilipinas Corporation from January 2018 to July 2024, where Rizelle led brand and channel strategies for leading lubricant brands, achieving significant market share and awareness. Additional experience encompasses senior positions in trade marketing at JTI, Smart Communications, and Electrolux, contributing to substantial sales growth and innovative marketing initiatives. Rizelle holds a dual degree in Organizational Communication and Marketing Management from De La Salle University, earned from 2007 to 2012.