Rob Guite is a partner in the Business Trial Practice Group and Managing Partner of the firm's San Francisco office.
Rob focuses his litigation practice on class actions involving healthcare, ERISA, false advertising, unfair competition and products liability. He regularly represents health plans, employers/plan sponsors, plan administrators and insurers in ERISA and fiduciary litigation involving health and welfare benefits and retirement benefits. In addition, Rob focuses his practice in defending food and beverage and consumer products clients in class actions involving allegations of unfair competition, false advertising and mass torts. He frequently advises on labeling and marketing issues involving product origin, sustainability, environmental marketing and human rights claims. He has extensive experience litigating cases involving breach of contract, business torts, trade secrets and in insurance coverage matters. Rob is admitted to practice in California, Montana and Washington and regularly represents clients in those jurisdictions.
Rob is co-editor of the LexisNexis Practice Guide: Washington Contract Litigation (2016 & Supp. 2021) and the author of LexisNexis Practice Advisor articles on Trade Secret Misappropriation: Elements, Remedies and Defenses and False Statements, Defamation and Trade Libel. He is co-author of "DOL Final Fee Disclosure Rules May Have Consequences for Fiduciaries Beyond Fines - Could Result in Increased Litigation and Government Enforcement," appearing in Bloomberg BNA's Pensions & Benefits Daily, "ERISA Fiduciary Claims: Planning, Protecting and Preparing for Class Actions," appearing in the Employee Relations Law Journal. Rob has received an AV® rating by Martindale-Hubbell, the highest rating an attorney can receive for legal quality and ethics. He is a member of the Board of Bar Examiners of the Washington State Bar Association.
Rob is a member of the San Francisco Recruiting Committee and Co-Chair of the firm's Out at Sheppard LGBTQ Group.
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