Taylor Lim

Taylor Lim, MM has a diverse work experience with significant roles in various organizations. In 2017, Taylor worked as an Accounting Assistant at Richmond Orthodontic Centre - Dr. Bernard R Lim Inc and Dr. Derek J Hou until 2019. In 2020, Taylor joined The Starfish Canada as a Digital Fundraising Lead, where they successfully designed and executed targeted marketing campaigns, exceeding annual fundraising goals by 18%. They also played a crucial role in generating a Digital Fundraising Audit report and revamping the brand guidelines. Taylor continued to contribute to The Starfish Canada as a Digital Marketing Lead, implementing strategies such as Email Marketing and Google AdWords to enhance audience engagement and optimize search engine marketing. In 2021, Taylor briefly worked as a Recruiting Coordinator at PFM Executive Search, where they sourced candidates, developed a Social Impact Report, and led the hiring process for the position of Fall Recruiting Coordinator. Currently, Taylor holds the position of Brand and Community Manager at Shift, starting in 2023.

Taylor Lim, MM completed a Master of Management (Dual Degree) in Business Administration and Management, General from UBC Sauder School of Business, from 2022 to 2023. Prior to that, they obtained a Bachelor of Arts (BA) in Sociology from The University of British Columbia, which was completed from 2017 to 2022.

In addition to their academic qualifications, Taylor Lim also has the following certifications: Advanced Google Analytics from Google, obtained in March 2023, and Salesforce for Marketers from LinkedIn, also obtained in March 2023.