Kara Heinrichs

Kara Heinrichs has a strong background in eCommerce and digital marketing consulting. Kara has held various roles throughout their career, including Director of Ecommerce at Shinola and Director, eCommerce Websites at 4over. Kara also worked as an eCommerce and Digital Marketing Consultant at Brillig House and as a Digital Product Manager at Bloomscape, where they managed feature roadmaps and coordinated between teams to drive acquisition and revenue. Prior to that, Kara served as an eCommerce Manager and Platform Product Manager at HoMedics, overseeing daily operations and maintenance for multiple websites. Kara also gained experience in marketing and education at Duo Security and Magento. Kara's expertise in information architecture and interface design in eCommerce is evident through their work and founding of Brillig House, a consulting company focused on delivering exceptional eCommerce websites. Overall, Kara has a diverse background in eCommerce and digital marketing, with a focus on driving results and delivering excellent user experiences.

Kara Heinrichs has a strong educational background. Kara pursued their undergraduate studies at the University of Michigan from 1981 to 1985, where they earned a Bachelor of Science in Engineering (B.S.E.) in Industrial and Operations Engineering. Demonstrating their commitment to furthering their knowledge, Kara then pursued a Master of Science (M.S.) degree in Information Design at the same university from 1992 to 1995. Their education in these fields has provided their with a solid foundation and expertise in industrial and operations engineering, as well as information design.