Phelia Hsu

Phelia Hsu is a seasoned marketing professional with extensive experience in the beauty and fashion industry. Currently serving as a Marketing Manager at Shiseido since November 2017, Phelia Hsu previously held the same title at IPSA from April 2012 to July 2017, where responsibilities included analyzing consumer data, launching new products, and developing brand strategies. Phelia Hsu's earlier roles include Merchandising & Online Marketing Specialist at CLUB DESIGNER Co., Ltd. and Marketing Executive at Albany Enterprise Co., Ltd., focusing on year-long marketing plans and promotional activities for brands such as SONIA RYKIEL BEAUTY and PAUL & JOE BEAUTY. Phelia Hsu began the career as a Sales Advisor at the Hugo Boss London flagship store and holds a Master of Arts in Fashion Marketing & Communication from Nottingham Trent University, as well as a Bachelor's degree in Advertising and Public Relations from Shih Hsin University.