Bashar Albahli

Bashar Albahli has over 20 years of experience in customer service, process re-engineering, product development, market research, service development, and complaint handling. Bashar started their career at HSBC as a Customer Service Manager, where they built and owned a best-in-class customer experience framework and measurement. Bashar then worked at SABB as an Electronic Banking Support Officer, Supervisor of the Complaint Handling Unit, Officer of Retail Service Development, Officer of Re-engineering, Manager of Market Research, and Customer Communications Manager. Bashar joined Samba Financial Group as a Senior Manager of Consumer Banking, where they managed co-branded products, conducted market research, and analyzed potential partner relationships. Currently, they are the Head of Customer Care at Saudi Home Loans, responsible for driving the Net Promoter Score and customer experience initiatives. Throughout their career, Bashar has received recognition for their excellent customer service, including being named the "best retail customer service provider" in Saudi Arabia by Banker Middle East in 2015.

Bashar Albahli completed a Professional Diploma in Digital Marketing from the Digital Marketing Institute in 2014. Prior to that, they obtained a High Diploma in Marketing and Sales from The Institute of Banking between 2002 and 2005. In 1999, Bashar earned a Bachelor of Business Administration - BBA degree from Ein Shams University.