Iju Hsu

User Experience Researcher at ShopBack

Iju Hsu, Ph.D. has a diverse range of work experience. Currently, they work at ShopBack as a User Experience Researcher, where they collaborate with Product Managers to incorporate research findings into product roadmaps and planning. They also create research roadmaps and ensure the progress of multiple research projects while providing actionable recommendations.

Prior to this, Iju worked as a User Experience Research Intern at ShopBack, conducting cross-cultural user research across nine markets. They employed qualitative and quantitative methodologies such as user interviews, diary studies, surveys, and persona building to ensure user-centered and data-driven research. They also co-facilitated an inception workshop to establish a consensus on future roadmaps.

In addition to their work at ShopBack, Iju has gained experience as a Contributing Editor at 自然科學及永續研究推展中心, a Podcast Planning Director at 大人的漫畫社 Kidult Comic, and a Writer at 人文島礁.

Iju also has experience in academia, having served as a Lecturer at Tatung University and as a Research Assistant at National Quemoy University. They have also held positions as a Guest Research Associate at Kyoto University and as an Editor and Teaching Assistant at 國家教育研究院 (National Academy for Educational Research).

Prior to their current role, Iju worked as an Art and Culture Reporter and later as a Project Manager at 精銳傳媒股份有限公司, where they gathered and evaluated art-related information, conducted interviews, and coordinated various projects.

Overall, Iju Hsu, Ph.D. has a rich background in user experience research, cultural media, academia, and project management.

Iju Hsu, Ph.D., completed their education in a chronological order as follows:

From 2014 to 2023, Iju Hsu pursued a Ph.D. degree in Linguistics at National Taiwan University, specializing in Language Studies.

Prior to that, from 2011 to 2014, they earned a Bachelor's degree in Chinese Literature from National Cheng Kung University.

Between 2007 and 2011, Iju Hsu attended National Central University, where they obtained a Master's degree in Applied Chinese Linguistics and a Bachelor's degree in Chinese Literature.

In addition to their formal education, Iju Hsu also obtained several certifications:

- In July 2022, they completed the program "100 Mentorship Minutes" at adplist.org.

- In July 2021, Iju Hsu became a Google Certified Educator Level 1 and Level 2 in Traditional Chinese from Google.

- In February 2021, they completed a course titled "Blockchain: Case Studies from Mobile Payment to Business" at Hahow 好學校.

- In June 2020, Iju Hsu obtained a certification in "The Fundamentals of Digital Marketing" from Google Digital Garage.

- In October 2019, they received the "Ministry of Education Certificate of Qualification to Teach Mandarin Chinese as a Second/Foreign Language" from the Ministry of Education.

- In September 2019, Iju Hsu became a certified "Online Chinese-English Translation Instructor" from Wenzao Ursuline University of Languages.

- In August 2012, they obtained the certification of "Chinese Instructor for Non-Native Speakers" from Mandarin Training Center Online at National Taiwan Normal University.

The provided information does not allow for strong assumptions about Iju Hsu's current employment or roles, but it provides an overview of their educational background and additional certifications.

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