Laura Sassi

Chief Brand & Communication Officer at ShopFully

Laura Sassi has a diverse work experience in various roles and companies. Laura started their career as an intern at the Indo-Italian Chamber of Commerce and Industry in 2010. In 2011, they joined Vodafone Italy and worked as a Product Marketing Manager, handling responsibilities such as go-to-market activities for smartphones and tablets, managing price lists, and analyzing sell-in and sell-out data. During their time at Vodafone, they also participated in a one-year graduate program that involved cross-functional job rotations.

In 2016, Laura worked at Google as a Brand Marketing Manager, where they developed programs and campaigns on online safety, collaborated closely with Policy, PR, and Legal teams, and formed partnerships with institutions to strengthen Google's messages.

Laura then joined Uber in 2019 as a Senior Marketing Manager for Italy, before transitioning to ShopFully later that year. At ShopFully, Laura first served as the Head of Brand & Communication and is currently the Chief Brand & Communication Officer. Further details about their roles at ShopFully are not provided in the structured information.

In addition to their professional experience, Laura also completed an in-company training program at L'Oréal in 2011. Overall, Laura Sassi has gained expertise in brand marketing, communication, product marketing, and cross-functional teamwork throughout their career.

Laura Sassi holds a Master's degree in Marketing Management from Università Bocconi, which they obtained from 2009 to 2011. Prior to that, they completed their undergraduate studies at Università Bocconi, earning a Bachelor's degree in Economics for Arts, Culture, and Communications (CLEACC) from 2006 to 2009. Additionally, Laura participated in an exchange program at HEC Montréal's Business School in 2008. Laura also holds certifications including a Diplôme d'études en langue française (DELF) from the Centre international d'études pédagogiques (CIEP), an ECDL - European Computer Driving License from the Associazione Italiana per l'Informatica ed il Calcolo Automatico, and a First Certificate in English (FCE) from the University of Cambridge.

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