John Principe

John Principe is a seasoned marketing professional with extensive experience in brand and social strategy. Currently serving as the Senior Lead Brand & Social at Shopify since January 2024, John previously held the position of Director of Social Strategy at Patreon, where a creator-first approach led to exceeding objectives despite reduced resources. John's background includes leadership roles at Venables Bell and Partners as Head of Social and Social & Content Strategy Lead, managing campaigns for notable clients such as Ben & Jerry’s and Audi. Additional experience features creative strategy at Emotive Content, social media management at Slingshot Media Ventures, and early career roles at Woolworths Limited and Universal McCann. John holds a Bachelor of Communication with a major in Advertising from Western Sydney University and completed AWARD School in 2015.