Xin Wei is a seasoned professional in e-commerce and business development, currently serving as a Key Account Manager at SHOPLINE since March 2019. Responsibilities include overseeing the establishment of independent websites for major clients in mainland China and Hong Kong, focusing on marketing systems and operational strategies, with notable clients such as Tenavolts and Viewsonics. Prior experience includes roles at 京东 as a Products Operation Manager, where collaboration with Tencent Group enhanced user engagement, and at Shopee as a Business Development Associate leading cross-border trade initiatives. Xin Wei has also contributed as a Project Consultant at Strathclyde Business School and interned at The Bank of East Asia, Limited. Educational background includes a Master’s degree in Marketing from the University of Strathclyde and a Bachelor’s degree in Economics from Qingdao University, supplemented by studies at the National University of Kaohsiung.
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