Radek Hudák

Radek Hudák is currently the CMO & Head of Strategic Partnerships at Shoptet. Radek has previously worked as the CMO at Slevomat from March 2014 to March 2018. There, they were responsible for the ROI of campaigns with a yearly budget of over 100 million. Radek also led a team of 12 marketing specialists and was in charge of testing new features and finding new ways (channels) in online marketing. Radek was also responsible for the preparation of strategy, media plan, and creativity for offline campaigns, including television commercials. Prior to that, they worked as an online marketing consultant (freelance) and as a redactor at Mobilizujeme.cz from January 2013 to January 2015, where they tested and reviewed mobile phones and prepared articles about current technologies. Before that, they worked as an optimizer for PPC at Seznam.cz from May 2011 to March 2014, where they were responsible for setting up PPC campaigns in the Sklik advertising system, their subsequent maintenance and increasing their effectiveness. Radek also evaluated the success of PPC campaigns, solved queries from advertisers and advertisers (by email, by phone), and provided Sklik support for the team of salespeople (training salespeople about news and the principle of operation of PPC campaigns).

Radek Hudák has earned a degree in management and marketing from the Silesian University in Opava. Radek is also certified by Google as a Google Certified Trainer, Google AdWords certification - search advertising, and Google AdWords certification - video advertising. Additionally, Radek Hudák holds certifications from Google in Adwords and Analytics.

Radek Hudák reports to Samuel Huba, CEO. Some of their coworkers include Peter Mac - CCO, Štěpán Karoch - CSO, and Filip Kopecký - CTO.