Rebecca Zdarsky

Rebecca Zdarsky has a diverse and extensive work experience spanning over two decades. Rebecca is currently working as the SVP, Executive Creative Director at Shoptology, where they set the creative vision for a retail innovation kickstarter that develops future retail and shopper engagements for Fortune 100 clients.

Prior to their current role, Rebecca worked as the Managing Creative Director at Purple Strategies from 2019 to 2022. Here, they developed strategic and creative campaigns for Fortune 100 brands in various sectors such as energy, sustainability initiatives, pharma, and employee advocacy.

From 2016 to 2019, Rebecca held the position of VP / Group Creative Director at IN Marketing. During this time, they established the Chicago creative department, managing a team of 27 creatives and overseeing the creative development, staffing, recruitment, and retention for accounts including Tyson Foods, JM Smucker's, Sargento, Barilla, and Abbott Nutrition.

Before that, they served as the VP / Creative Director at Geometry Global from 2014 to 2016. In this role, they led creative initiatives for the Kleenex and Cottonelle brands, including repositioning and launch campaigns, and collaborated with national customer accounts to customize brand CPIs.

Rebecca's earlier experiences include roles as SVP / Group Creative Director at Ryan Partnership from 2009 to 2014, Creative Director at Wunderman from 2008 to 2009, Associate Creative Director at OgilvyAction from 2005 to 2008, and Senior Copywriter at Wunderman from 2001 to 2006. Rebecca began their career as a Digital Artist at Capps Digital/Leo Burnett from 1998 to 2000.

Throughout their career, Rebecca has won several awards, including Effie Awards and Reggie Awards, and has worked with renowned brands such as Kleenex, Cottonelle, Nicorette/NicoDerm CQ, Abreva, DiGiorno, and California Pizza Kitchen.

Overall, Rebecca Zdarsky's work experience demonstrates their expertise in creative direction, campaign development, and brand positioning for Fortune 100 clients across various industries.

Rebecca Zdarsky's education history includes attending Miami University, although specific details such as the start and end years, degree name, and field of study are not provided. Additionally, they have obtained a C.A.Y.A. Yoga Teacher certification from the Yoga Alliance in January 2021.