Sali heads our ecosystem enabling programs supporting the team in creating new bread of founders and investors. Sali has a Bachelor’s degree in Chemical Engineering from the American University of Sharjah, after which she joined the Sharjah Entrepreneurship Center - Sheraa where she developed her deep interest for supporting founders and building quality startups.
In her tenure in Sheraa, Sali has worked with more than 100+ startups from idea to series-A stages equipping founders with the right tools and resources they need to make strategic decisions on how they can best add value to their customers and build a financially sustainable business. Her areas of expertise include early market validation, strategy & marketing and is a certified professional in applying the lean methodology as well as the Babson University Entrepreneurial T&A Framework.
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